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By Winnie Cheung

Fluid X Forges Strategic Partnerships to Expand Across APAC

Fluid X, a leading innovator in functional fitness equipment, is making waves in the Asia-Pacific market by announcing two key strategic partnerships. These collaborations are poised to significantly expand Fluid X's reach and solidify its position as a key player in the region. 

First, Fluid X has partnered with Core Fitness Limited, a prominent distributor with extensive reach across APAC. Kevin Rushton, the Managing Director of the Core Synergy Group, shares, "Core Fitness Limited and Fluid X have forged a powerful partnership that transcends mere distribution--it's a shared commitment to elevating the fitness industry. Together, we are not only delivering cutting-edge equipment but also empowering fitness professionals and enthusiasts with unparalleled educational opportunities. This collaboration is about building stronger bodies, sharper minds, and a healthier future for all."

In a complementary move, Fluid X has also strategically partnered with two leading fitness education providers: Optimum Performance Studio in Hong Kong and PFC Academy in Malaysia. While both play important roles, PFC Academy will take the lead as a key educational partner, training fitness professionals on the Fluid X training systems and empowering them to deliver cutting-edge training experiences. 

"Education is the spark that brings products to life, transforming them from mere inventions into impactful solutions that resonate, inspire, and empower the users" explains Jeremy Ng, founder of PFC Academy. This focus on education ensures consistent, high-quality instruction, further enhancing the user experience with Fluid X products. Optimum Performance Studio will also contribute to the educational efforts, supporting and complementing PFC Academy's role in the region. This dual approach to education emphasizes Fluid X's commitment to providing comprehensive training and fostering a deep understanding of its unique training methods.

These two partnerships, though distinct, are strategically aligned, creating a synergistic approach to market expansion. By combining product distribution with expert-led training, Fluid X is building a robust ecosystem that supports both business growth and the development of a skilled fitness community. "We're thrilled about this new partnership, which highlights our strong track record and will elevate Fluid X to the next level.Cheung, co-founder of Fluid X adds.

This integrated approach signals Fluid X's commitment to long-term success in the APAC market and its dedication to providing comprehensive solutions for fitness professionals and enthusiasts alike. The company's leadership believes these strategic alliances will not only drive revenue growth but also establish Fluid X as a recognized leader in the APAC fitness industry. Stay tuned for further developments as Fluid X continues to expand its presence and impact in the region. 

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