□
Buy any 2 aqua bags and get 10% off

FX LOGO

The Fluid X logo represents the seamless integration of water within our equipment and the versatility of the X, symbolizing the infinite range of movements it supports, from dance to pilates to functional fitness and beyond.

Brand Colors

FX Purple: A Vibrant Expression of Fluid X

FX Purple, with its captivating hue of violet and blue, perfectly embodies the spirit of Fluid X. This vibrant color choice represents:

  • Innovation and Creativity: Purple is often associated with originality and forward-thinking, aligning with Fluid X's commitment to cutting-edge fitness solutions.
  • Energy and Vitality: FX Purple's bold and energetic nature reflects the dynamic and invigorating experience of using Fluid X equipment.
  • Inclusivity and Diversity: Purple is a color that transcends gender and age, symbolizing Fluid X's dedication to creating a welcoming and inclusive fitness community.

By choosing FX Purple as our primary color, we aim to inspire and motivate while conveying a sense of sophistication and style.

Typography

Fluid X's dynamic and adaptable nature is reflected in its choice of typefaces. Roboto, with its sleek lines and geometric forms, embodies the precision and power of movement. Roboto, a versatile and accessible typeface, complements Montserrat, adding a touch of modernity and ease. 

Together, these typefaces create a harmonious visual language that reflects Fluid X's commitment to fluid movement and limitless possibilities.

Tone

  • INCLUSIVE We believe in the power of movement for everyone, regardless of age, ability, or background. Our equipment is designed to be inclusive, making fitness accessible to all.

    EDUCATIONAL We're committed to empowering you with knowledge. Our resources and guidance help you understand your body, optimize your workouts, and achieve your fitness goals.

    KIND We foster a supportive and welcoming community where everyone feels valued and encouraged. Our equipment is designed to be gentle on your body, promoting a positive and injury-free fitness experience.

    INSPIRATIONAL We're here to ignite your passion for fitness. Our equipment and community inspire you to push your limits, embrace new challenges, and celebrate your achievements.

  • Fluid X: How We Write

    Clear and Concise:

    • Get to the point. Short sentences, short paragraphs.
    • Avoid jargon. Use plain language everyone can understand.

    Positive and Empowering:

    • Focus on the positive. Use motivating language.
    • Celebrate achievements. Highlight progress and success.

    Inclusive and Supportive:

    • Speak to everyone. Use inclusive language.
    • Offer encouragement. Be supportive and uplifting.

    Knowledgeable and Practical:

    • Share insights. Offer helpful tips and advice.

    Focus on results. Explain how to achieve fitness goals.